#966978 Color Information

Hex color code: #966978

The hex color #966978 is a subtle magenta with RGB values of (150, 105, 120) and HSL of (340°, 18%, 50%). It is often used for branding and logos.

Try:
Color NameGray
HEX
#966978
RGB
150, 105, 120
HSL
340°, 18%, 50%
CMYK
0%, 30%, 20%, 41%

Shades

CSS Usage
color: #966978;
background-color: #966978;
border-color: #966978;
box-shadow: 0 0 10px #966978;
border: 2px solid #966978;
Tailwind Usage
bg-[#966978]
text-[#966978]
border-[#966978]
shadow-[0_0_10px_966978]

Generate Gradient

Gradient CSS
background: linear-gradient(90deg, #966978, #FF5733);

Preview in UI

Button

.btn-primary { background-color: #966978; color: #000000; }

Badge

New Feature
.badge { background-color: #966978; color: #000000; }

Text Highlight

The quick brown fox jumps over the lazy dog. highlighted text example shows how the color looks as a text highlight.

Card

Card Title

This card uses your color as a border accent.

.card-accent { border: 2px solid #966978; background-color: #96697815; }

Alert / Toast

This is an alert using your color as accent.
.alert { background-color: #96697820; border-left: 4px solid #966978; }

Link / Accent

This is a paragraph with a link using your color. The color can be applied to interactive elements.

a { color: #966978; }

Related Colors

Complementary

Analogous

Triadic

Split Complementary

Tetradic

Monochromatic

Popular Colors

Common HEX Colors

Color Theory

Relationships based on the position of #966978 in the color wheel.

Current Complementary Triadic Analogous

RGB, HSL and CMYK Values

RGB

150, 105, 120

Red: 150 / Green: 105 / Blue: 120

HSL

340°, 18%, 50%

Hue: 340° / Saturation: 18% / Lightness: 50%

CMYK

0%, 30%, 20%, 41%

Cyan: 0% / Magenta: 30% / Yellow: 20% / Key: 41%

What color is #966978?

#966978 is a red-orange hue associated with warmth and passion.

Color Shades

Complementary Colors

Color Palette

HEX to RGB

Convert #966978 to RGB:

rgb(150, 105, 120)HEX to RGB Converter →

HEX to HSL

Convert #966978 to HSL:

hsl(340, 18%, 50%)RGB to HSL Converter →

HEX to CMYK

Convert #966978 to CMYK:

cmyk(0%, 30%, 20%, 41%)Color Converter →

Color Meaning and Usage

A neutral magenta tone, #966978 has RGB (150, 105, 120) and HSL (340°, 18%, 50%). Known for evoking warmth and passion, this red-orange hue is well suited for marketing pages and hero sections. Lighter variations like #FFFFFF create softer gradients.

The complementary color of #966978 is #699687, creating high-contrast pairings. For softer combinations, try analogous colors like #96698F.

Use #966978 in CSS: color: #966978 or background-color: #966978. Create palettes with Color Palette Generator or check contrast with Contrast Checker.

Contrast with #966978

Sample text on this color - The quick brown fox jumps over the lazy dog.

Contrast Ratio: 4.59:1
WCAG AA: Pass
WCAG AAA: Fail

Need more control? Contrast Checker →

Frequently Asked Questions

What color is #966978?

#966978 is a neutral magenta color - a red-orange hue that evokes warmth and passion.

What is the RGB value of #966978?

#966978 in RGB is (150, 105, 120) - 150 red, 105 green, and 120 blue.

How to use #966978 in CSS?

Use #966978 directly in your CSS properties like color or background-color.

What colors go well with #966978?

#699687 (complementary), #96698F (analogous), and #694954 (lighter shade) work well with #966978.